How do you turn 200 words into $1,100 Dollars?
That’s $5.50 per word… Or $91.00 per sentence.
Or, better yet, think of it this way: if it takes 30 minutes to write 200 words, then that comes out to $2,200 per hour.
You’ll never make that as an employee.
The $1,000 email framework is simple.
I gave you the secrets in this blog post.
If you follow that framework, it will work for you and your clients. You will make sales, you will make money, and you will make people happy.
Now you’re going to get a sentence-by-sentence breakdown of an email that sold over $1100 Dollars in a single day.
First, the receipts…
And here is the email itself…
The Sentence-by-Sentence Breakdown
The Avatar
First, let’s talk about the avatar, product, and purpose of this email.
The client is a dating company that teaches men how to get dates without having to change who they are. Their products teach techniques that men can use to overcome their fear, insecurity, and anxiety when talking with people, especially women.
The product pitched in this email is a video module series discussing self-love for men.
The email itself is part of a 4 part email series, soft-pitching the product.
Sentence 1: “There is one thing women can’t resist in a man.”
In the first sentence, you should always try to create anticipation and interest with a catchy hook.
Remember, the hook should ALWAYS appeal to the specific avatar you’re talking to. What YOU think is catchy may not be catchy to the avatar.
In this sentence, our avatar would definitely be interested in knowing what is irresistible to women.
This sentence gets their minds searching for an answer, thereby compelling them to read further.
Sentences 2 & 3: “At my workshops, I often ask the guys in the room what they think it is. And I usually get the same 3 answers: looks, body, and money.”
These sentences were built to anticipate the reader’s most common answer to the mystery given in the first sentence.
It was also used to subtly market live workshops that the company offers.
Usually, you want to stay away from “I, Me, Mine” as much as possible because it takes the emphasis OFF of the customer and puts it on YOU.
Remember, the customer doesn’t care about you. They care about themselves. Used sparingly, it is okay. But if all you talk about is yourself, customers will move on quickly to find someone who talks about them.
Finally, this sentence helps subtly align the reader with other customers who bought. By predicting the reader’s answer and aligning it with previous buying customers, the reader will trust the brand and the people who buy.
Sentence 4: “But let me break that myth for you.”
Mythbusting is a useful trick to maintain interest and create anticipation.
This simple sentence helps the email flow from the first section to the next section AND reminds them that a mystery needs solving. It helps to keep the reader interested.
Sentence 5: “Good looks, a solid body, and big money are nice to have, but they’re not the most irresistible trait for women.”
This sentence summarizes the entire first section of the email and reads as a logical continuation of the first sentence.
The point of this is to provide bolded sentences that can be scanned quickly and still provide the full story of the email.
It is known that MOST people do not READ first. They skim, scan, and scroll. You want to make it easy for the avatar to do this.
Sentence 6: “You need to know that now.”
This simple sentence does a couple of major things.
First, it brings the email back to a one-on-one conversation. It puts the focus on the reader by talking directly to them and helps them feel seen and understood.
Second, it subtly creates urgency.
By talking about NOW, you are bringing the reader to the current moment. They’re not thinking about the past or the future. They are thinking about RIGHT NOW because that’s where you brought them.
People do not buy yesterday, and people do not buy tomorrow. They buy RIGHT NOW!
When you subtly bring them back to the current moment, you increase your chances of them buying.
Sentence 7: “Because so many guys believe this, and it makes them give up.”
Here, we introduce pain a bit more directly.
When we discussed money, looks, and body earlier, that can be grouped in with the pain the avatar feels. But it’s very subtle.
Here, we are calling it out. It’s not as direct as you might use in a dedicated sales letter. But it’s called out and lets the avatar identify themselves with the pain without being put on the spot.
Sentence 8:
- “I’ll never have six-pack abs.”
- “I’ll never be a millionaire.”
- “I’ll never look as good as a movie star.”
This bullet point section exists purely to agitate the pain.
You anticipate what sort of painful thoughts the avatar has and call them out directly. It pushes on their pain point and also helps them feel understood, which builds trust.
Sentences 9 & 10: “These are excuses and NO reason to give up. Because the ONE THING that makes women swoon is something you can attain QUICKLY.”
Here, we provide some more myth-busting. But more importantly, we pump up the reader.
We let them know that they can overcome the pain they have. AND that it’s super easy to overcome it.
Finally, this creates more mystery for the reader. They want to know what and how. What is it that they need to know to make women swoon… And how can they do it quickly…
Sentence 11: “What women are really looking for is internal security.”
Here, the reader gets the payoff. We give them the answer to the original mystery laid out in sentence 1.
However, it also creates a new mystery…
When paired with the previous two sentences, the reader will want to know how internal security makes women swoon. They will want to know what it REALLY means. They will want to know how they can get internal security… More importantly, how they can get it QUICKLY!
Plus, the term “internal security” links off to the sales page in the original email. The reader will see that it’s a link and will feel compelled to click just to see where it goes. This gets their eyes on the sales page, which gets them closer to the sale.
Sentences 10 & 11: “And the secret to that is something you’ll have to wait for… I want to dedicate an entire email to it. So look out later this week for the key to your internal security.”
This email was part of an email series giving the reader little nuggets of information to build them up to buy.
These sentences specifically create anticipation for the next emails in the series.
It also sets up and agitates the PS line for the reader.
PS Line: “If you don’t want to wait, you can get ahead of everyone else by checking out these step-by-step video modules on how to create irresistible internal security.”
The PS line is the soft pitch for the product.
It plays on the avatar’s desire to get what they want quickly. It also plays on the avatar’s desire to be ahead of other people. Both of which are dirty little desires that the avatar might not admit in real life. But it makes them feel like we know them, speak like them, and have no judgment… Thus, increasing trust and potential to buy.
Hopefully, this breakdown helps you in your money-making email writing.
It’s not hard to do once you get the hang of it. And before you know it, you’ll be making tons of money for yourself, your clients, and everyone in between.